Around The World

17 Mar

JIVO Wellness Launches New Range of Products

MediaCatalystFMCG

JIVO Wellness today announced a new product range, including Organic Basmati Rice, Muesli Munch, Choco flakes, Desi Ghee, A2 Organic Desi Ghee, and Wheatgrass Summer Drink.With the launch of new products, the company is entering the beverage and breakfast market. For the distribution of the products, the company has tied up with major e-commerce platforms and superstores. With this launch, the company is targeting 15-20% share of the health beverage market. Talking about the decision, Gurpreet Singh, Managing Director, JIVO Wellness Pvt. Ltd, said, “We are already leading in the Canola Oil market with a share of around 80% percent. We realized…

17 Mar

IIT Madras and Online Coding Platform Codingal Collaborate to Improve Computer Science Education in Schools

MediaCatalystEducation, NewsCodingal, IIT Madras

Online coding platform Codingal today announced that it has collaborated with IIT Madras (IIT-M) to improve the quality of Computer Science education at school level. As part of IIT-M’s ‘Upskill’ program under its annual technical festival, Shaastra 2021, Codingal trained school teachers in Scratch Programing Language. The Codingal-IIT Madras collaboration aims to equip schoolteachers with new teaching methodologies and tools that can be used in the classroom to enhance their students’ Computer Science learning. Codingal conducted a six-session course in Scratch Programming Language to train 100+ teachers from 78 schools. Once trained, these teachers will in turn be able to teach…

17 Mar

Public App Myth-Busting Quiz – An Effort to Stop the Spread of Misinformation about Coronavirus Vaccine

MediaCatalystNewsCoronavirus Vaccine, Public App

74% Respondents Wrongly Believe that Antibodies Instantly Start Developing Post the First Dose of Coronavirus Vaccine: Public App Quiz With the coronavirus vaccine drives in progress, Public App conducted a myth-busting quiz on the platform. With almost 4 lakh respondents, the aim was to understand how people are perceiving the ongoing coronavirus vaccination and to stop the spread of misinformation. A combination of statements was displayed to the user, and they had to guess if it is true or false. This was followed with the display by the correct facts from verified sources. One dose of the vaccine will not…

16 Mar

International SOS Issues Expert Advisory for A Healthy Ramadan 2021

MediaCatalystNewsInternational SOS

Dubai: Ahead of the Ramadan season, anticipated to begin on 12 April until 13 May, International SOS, provides health tips for employees observing the holy month during the COVID-19 pandemic. The world’s leading health and security services company advises organisations to continue to prioritise the safety and wellbeing of their employees and share the advice. Dr Olivier Barles, Regional Medical Director at International SOS said “Guidelines on physical distancing, mask wearing, and hand hygiene still apply this year. Even though vaccinations against COVID-19 have started in many places, the pandemic is still not over yet. Therefore, when it is safe…

16 Mar

Eduvanz Launches Digital Lending for Parents to Pay K-12 School Fees

MediaCatalystBanking, Finance, Insurance, NewsDigital Lending for Parents, Eduvanz

Eduvanz, a fintech Non-banking Finance Company (NBFC) that enables students to Study Now, Pay Later at 0% interest rates has launched Digital Lending for parents at Zero Cost to pay their ward's school fees. Eduvanz helps parents to convert school fees into easy and simple subscription-based Zero Cost EMIs with the benefit of repayment in 3 months to 9 months without any processing fee. An amount of Rs 300 crore will be disbursed during the next 3 years. The K-12 edtech market in India is projected to be worth $1.7 billion by 2022, up more than six-fold from $265 million in 2019. Varun Chopra,…

15 Mar

CarDekho Forays into Connected Vehicle Tech with UPLINK

MediaCatalystNewsCarDekho

CarDekho, the auto-tech firm, today launched UPLINK, an advanced and compact GPS Vehicle Tracking System. UPLINK is powered by a compact plug-and-play device that can be connected to any vehicle allowing users to gain real-time access to a host of information such as Live tracking, Rash Driving Alerts, Trips History, Driving Analysis, Geofence Alerts, Usage Stats, and much more. So vehicle owners can ensure round the clock safety, security and surveillance of the vehicle with Uplink. Uplink Telematics Unit i.e. GPS device is one of the most compact devices in its segment, ensuring easy and hidden installation and being plug and…

15 Mar

Sony Pictures Networks India Signs Broadcast Deal with Ultimate Kho Kho

MediaCatalystEntertainment, SportsSony Pictures Networks India, Ultimate Kho Kho

Sony Pictures Networks India (SPNI) has signed an exclusive multi-year TV & Digital broadcast deal with India’s first professional Kho Kho league -Ultimate Kho Kho and strengthened their commitment towards bringing fast paced “edge of the seat action” to their audience in the Indian subcontinent. Scheduled to kick-start in 2021 with a goal to captivate audiences and sports enthusiasts, Sony Pictures Networks India and Ultimate Kho Kho will bring forth this home-grown sport in its new avatar under the lenses of sports technology and innovations, that will guarantee high-octane games exclusively across SPNI’s network sports channels and their dedicated OTT…

15 Mar

Mswipe Launches Micro ATM Service for SMEs

MediaCatalystBanking, Finance, Insurance, NewsMicro ATM Service, Mswipe

Mswipe, a financial services platform for SMEs, today launched ATM Express, a micro ATM which allows merchants to offer their point-of-sale (POS) terminals to customers for cash withdrawal, check bank balance among other features. The ATM Express will help merchants bring additional footfalls and add revenue stream through commission. Mswipe will utilise ATM Express to increase access to banking facilities through its SME network, especially in Tier 2, 3 and 4 cities with limited ATM facilities and bank branches. According to RBI, till June 2020, there were an estimated 84 crore debit card holders and about 2.10 lakh onsite and…

12 Mar

VOOT Select Hits a Landmark Milestone of One Million Paying Subscribers

MediaCatalystEntertainmentVoot Select

Launched with the brand promise of ‘made for stories’ that are differentiated and compelling, Viacom18’s premium SVoD offering VOOT Select has emerged as the fastest growing Indian OTT platform to hit a landmark milestone of one million active direct paying subscribers in less than a year of launch. The newest kid on the block has in a short period of time emerged as a formidable game changer by creating disruptive and innovative viewing experiences through fresh stories and category defining initiatives. Digital first strategies like 24 hours before television windowing of network content, high decibel immersive experiences, International content and multi award winning originals…

11 Mar

Bata Appoints Kartik Aaryan as Its New Brand Ambassador

MediaCatalystNewsBata India, Kartik Aaryan

Footwear major Bata India Limited has announced bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, Kartik will be seen promoting popular brands under the Bata umbrella. The young actor is currently one of the most sought after and celebrated actors in the industry. Kartik has a great knack for fashion and is regarded a trend-setter. Owing to his stature as a youth icon, Kartik has amassed a huge fan following in a short span of time. The association will begin with the launch of new campaign by Bata. Kartik will be seen in…