Around The World

24 May

EuroKids Group unveils its new identity ‘Lighthouse Learning’

MediaCatalystEducation, NewsEurokids, Lighthouse

Mumbai: EuroKids Group, the leading early childhood & K12 education company in India, backed by global investment firm KKR, unveils its new identity 'Lighthouse Learning Private Ltd.' The new identity reflects the company’s vision to be a high quality educational platform which offers the best educational experiences through its various brands and will serve as guiding beacon in setting new standards in education. Celebrating 20 years of inception, the group has stayed ahead of the curve and is a harbinger of change in the educational landscape. It has focused on setting new standards and raising the bar in many aspects, including…

12 May

BharatPe launches initiative to encourage Covid-19 vaccination for merchants

MediaCatalystNewsBharatPe, BharatPe Cares

Mumbai: BharatPe, the fintech company for merchants, today announced the rollout of its unique campaign to further strengthen the Indian government’s vaccination drive against COVID19. Launched under ‘BharatPe Cares’, a corporate social responsibility initiative by BharatPe, this first-of-its-kind of programme aims to create awareness about Covid-19 vaccination amongst the company’s 6 million+ merchant partners and also encourage them to get vaccinated without delay. In India's first vaccination Cashback program, BharatPe merchants will get a Rs. 300 instant cash back in their bank account by scanning their vaccination certificate via the BharatPe app. The company also announced the launch of a Covid-19…

12 May

Online hiring demand in April ‘21 exceeded April ‘20 level in 10 of the 27 Industries: Monster Employment Index

MediaCatalystHuman ResourceMonster, Monster Employment Index 2021

Bengaluru: Monster Employment Index, the comprehensive job analysis report by Monster.com, has published its findings for April 2021, providing insights into the job market across industries, cities, and functions. The data from the 1st to 30th April 2021 indicates that the employment index saw a decline in job posting activity in April 2021 compared to the previous month, March 2021, by 3%. Overall job postings have declined by 4% year-on-year as of April 2021, compared to April 2020. The job postings for entry-level roles have declined by 5% month-on-month (April 2021 vs. March 2021). The decline in postings is due to the…

10 May

Federal Bank partners with Mashreq Bank to offer instant money transfers from UAE to India

MediaCatalystBanking, Finance, InsuranceFederal Bank, Mashreq Bank

Hyderabad: Federal Bank has entered into a strategic tie-up with Mashreq Bank one of the leading financial institutions in the UAE, to facilitate money transfers from the UAE to India. The partnership will support Mashreq’s faster payment product, QuickRemit, which was launched in 2017. Mashreq is one of the oldest banks in the UAE, and has a presence in twelve countries across Europe, US, Asia and Africa. It is also the only privately-owned bank in the UAE. Referring to this tie-up, Shalini Warrier, Executive Director, Federal Bank said, “We are excited about the partnership with Mashreqbank PSC, UAE, to provide a…

10 May

Ola Foundation to provide oxygen concentrators for free through the Ola app

MediaCatalystNewsGiveIndia, Ola Foundation

Mumbai: Ola Foundation, the philanthropic arm of Ola, today announced its partnership with GiveIndia to provide consumers with oxygen concentrators for free through the Ola app. The service will start rolling out in Bangalore from this week with an initial set of 500 oxygen concentrators. Ola and GiveIndia will scale it up across the country with upto 10,000 concentrators in the coming weeks. Consumers will be able to log into the Ola app and request for an oxygen concentrator by providing a few basic details. Once submitted, the request will be validated and Ola will then pick up the concentrator via…

13 Apr

Automobile industry gears up with Inshorts to give advertising a new digital avatar

MediaCatalystNews

Inshorts has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like Safari and Maruti Suzuki have brought into play their new products on the platform through advertisements which provide the users with a thrilling yet informative experience. The team at Inshorts worked on ideating an unconventional and captivating experience for its users. These cutting edge ad formats are not just engaging but also informative while making sure the user experience is not interrupted. The ad by Safari appears as a 60 words news story in the app's native format, announcing the release of…

12 Apr

How lucrative is the ‘elderly’ market in India?

MediaCatalystColumn

Today, senior citizens are roughly about 8% of India’s population and by 2050, they will account for 20% of the country’s population. This surge in TAM (total addressable market) will drive growth in the senior care market in the coming years. The current market size of senior care is estimated to be around USD 7 billion. According to a 2018 report by Agewell Foundation, senior citizens are emerging as an influential consumer segment as most senior citizens today continue to work past the retirement age. Therefore, they are no longer just dependent on pension and have great purchasing power. Healthcare…

30 Mar

At Puravankara, all our endeavours revolve around just one entity – our customers: Minol Ajekar

MediaCatalystInterviewPuravankara Limited

Puravankara Limited has emerged as a leading real estate company since its inception in the year 1975. Over the years, the company has successfully established two distinct and successful brands, Puravanakra and Provident, on Indian real estate map. In an exclusive talk with MediaCatalyst, Ms. Minol Ajekar, Group Head- Corporate Communications, CSR & Business Processes, Puravankara Limited shares how marketing activities at Puravankara has evolved during the ongoing coronavirus pandemic, and the CSR activities the company has been undertaking. Ms. Ajekar believes that it is critical to address customers’ anxieties and take effective action to alleviate the same. Here are…

26 Mar

Facility management has become much more important now than ever: Pradeep Lala

MediaCatalystInterview

In the wake of Covid-19, the work-from-home has become a New Normal for the workforce employed with corporate houses. While it might have become a permanent normal for some, most of us have gradually started going back to the office. However, with the new Covid-19 mutant virus and a sudden increase in Covid-19 cases, most of us are very apprehensive of going back to the office. With the rising Covid-19 cases and government directives, the corporates also have to follow various safety provisions before asking the workforce to join work from the office. In an exclusive interaction with MediaCatalyst, Mr.…

24 Mar

Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

MediaCatalystInvestment, News9Unicorns, DevX Innovation, ExtraaEdge, Faad Network, Indian Angel Network

Pune: ExtraaEdge, a Pune-based martech startup focused on the education sector has raised $1 million in a pre Series A round from Pentathlon Ventures. The round also saw participation from other investment firms - 9Unicorns, Indian Angel Network, Faad Network and DevX Innovation. Prominent angels like Monish Darda (Co-Founder & CTO, Icertis a SaaS Unicorn ), Manasij Ganguly ( ex CEO – Threadsol ) & Aditya Somani ( ex - Premji Invest) also participated in the round along with the existing investors Sprout Venture Partners, and TiE Pune Angels. Founded in 2015 by Abhishek Ballabh and Sushil Mundada, ExtraaEdge is…