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Marketing in a High-Friction World: How Fintechs Can Thrive Amid Regulation and Risk Aversion
Posted inColumn

Marketing in a High-Friction World: How Fintechs Can Thrive Amid Regulation and Risk Aversion

The fintech sector has long resided at a crossroads of innovation and regulation. As financial products become more affordable, digital, and personalized, regulation increases. At the same time, consumers, especially…
Posted by MediaCatalyst November 25, 2025
AI & IoT in Diabetes Management – The Future of Care 
Posted inColumn Health

AI & IoT in Diabetes Management – The Future of Care 

According to the World Health Organization (WHO), India is home to around 77 million adults living with diabetes - roughly around 1 in 10 and nearly 25 million more with…
Posted by MediaCatalyst November 14, 2025
Cashback Culture
Posted inBanking, Finance, Insurance Column

Cashback Culture 2.0: How Programmatic and AI are Personalising Festive Fintech Rewards 

In India, the festive season means indulgence, gifting, and online activity. For fintech firms, however, the season is less about app installs or impressions—more about facilitating high-value transactions and retaining…
Posted by MediaCatalyst October 17, 2025
Micro-Credit Campaigns Expanding Financial Inclusion
Posted inBanking, Finance, Insurance Column

Micro-Credit Campaigns Expanding Financial Inclusion 

Micro-credit campaigns have emerged as a meaningful means to expand financial access, providing individuals in underserved communities access to money that was previously unattainable. Micro-credit campaigns make small loans available…
Posted by MediaCatalyst October 14, 2025
ADHD
Posted inColumn Health

Experts Say India Still Misunderstands ADHD – But Change Is Coming 

As the world marks ADHD Awareness Month this October, mental health experts in India warn that Attention-Deficit/Hyperactivity Disorder (ADHD) continues to be widely misunderstood, underdiagnosed, and stigmatized—especially in mainstream education…
Posted by Kumar Anshuman October 14, 2025
Celebratory Mobile Wallets & Fintech Ads That Drive Transactions, Not Installs
Posted inBusiness Column Marketing

Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs

India's festival season is not all about lights, presents, and celebration—it's a season of transactions. For the fintech players, it's about steering away from vanity metrics like app installs and…
Posted by MediaCatalyst October 10, 2025
Beyond Maternity Leave - Dr. Gowri Kulkarni
Posted inColumn Health Human Resource

Beyond Maternity Leave: The Case for Postpartum Infrastructure at the Workplace 

Maternity leave has been the gold standard of support within the workplace for new mothers for decades. In India, the 2017 Maternity Benefit (Amendment) Act provided paid maternity leave of…
Posted by MediaCatalyst September 30, 2025
From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat
Posted inBanking, Finance, Insurance Column Marketing

From EMI Ads to Aspirational Finance: Redefining BFSI Messaging for Bharat

Financial Affordability has been the one formula Indian marketing of Bharat Financial has used for decades. The "easy EMI" tune has dominated bank, NBFC, and fintech campaigns. The pitch is…
Posted by MediaCatalyst September 5, 2025
The Growing Crisis of Online Gaming Addiction
Posted inColumn Health Technology

The Growing Crisis of Online Gaming Addiction 

What starts as harmless entertainment can sometimes spiral into something far more consuming. What harm could there be in playing a few online games to unwind? This is the primary thought…
Posted by Sangeet Sarita July 10, 2025
Navigating Regulatory Challenges in Web3 Balancing Compliance and Innovation
Posted inColumn

Navigating Regulatory Challenges in Web3: Balancing Compliance and Innovation

The world wide web is growing, and the new generation is Web3. But what is Web3? In layman’s terms, it is the third generation of the internet that is based…
Posted by MediaCatalyst September 18, 2024

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  • Bajaj Markets Joins ONDC network; Brings 16 million+ Traffic to the network
  • ACT Fibernet Collaborates with Amazon Prime to Offer Prime Lite Benefits to Consumers 
  • We want to optimize the way data is transacted on the internet globally says SugarBox CEO and CO-Founder Rohit Paranjpe
  • Online Learning and e-Assessment: The Only Way to Ensure Continuity in Learning
  • Impact of COVID-19 on Consumers of Digital News Platforms
  • India Crushes Pakistan Thrice, Wins Asia Cup 2025 — No Handshakes, No Trophy Photo-ops, Only Burnol Alerts
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