E-Commerce – MediaCatalyst : News – Opinion

19 Jun

Bajaj Markets Joins ONDC network; Brings 16 million+ Traffic to the network

MediaCatalystBusiness, E-Commerce

Mumbai/Pune : Bajaj Markets, one of India’s largest digital marketplaces for financial products and services, and a part of Bajaj Finserv Ltd., today announced its integration with the Open Network for Digital Commerce (ONDC), making the network accessible to its customers on Bajaj Markets App and Web. This integration makes Bajaj Markets a buyer network participant on ONDC Network. Customers on Bajaj Markets App and Web can now seamlessly shop for electronics and appliances on ONDC Network, in addition to financial products and services on the Bajaj Markets platform. Ashish Panchal, Managing Director and CEO, Bajaj Finserv Direct Limited, said, "With 90+ partners and 140+ financial products and services available on our platform, Bajaj Markets continues to witness steady growth in app and website traffic. This integration connects consumers of Bajaj Markets with sellers on the ONDC network. It allows our 16 million+…

ZOFF Foods Enters Ready-to-Cook Market Through Partnership with Reliance Retail

MediaCatalystE-Commerce, FMCG, Food

Mumbai: ZOFF Foods has announced its entry into the Ready-to-Cook (RTC) food segment with the launch of a new product line titled “Quick Homestyle Food.” The rollout is supported by a strategic partnership with Reliance Retail, aiming to make the products available across 400 stores nationwide by July 2025. The new range includes two categories: 5-Minute Gravies priced at ₹150 and 1-Minute Marinades priced at ₹75. Each category offers four variants, catering to both vegetarian and non-vegetarian preferences. Consumers are required to add fresh ingredients such as paneer, chicken, fish, or vegetables, allowing for control over hygiene and taste. The…

Contactless Deliveries and Packaging Design: Redefining e-Commerce

MediaCatalyst0 CommentsColumn, E-CommerceE-commerce and contactless deliveries, Frugal Innovation in Packaging, New Packaging Design, Smart Packaging

Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to have access to the goods that we need from the convenience and protection of our homes?” The search for a relevant response to the question has necessitated consumer goods enterprises to introspect their readiness for contactless deliveries and packaging, the point where their products and brands come into contact with end consumers. How is the COVID-19 Pandemic Proving to be a Major Inflection Point in E-Commerce? The need to stay…