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Automobile industry gears up with Inshorts to give advertising a new digital avatar
News

Automobile industry gears up with Inshorts to give advertising a new digital avatar

Inshorts has steered a new turn by experimenting with new ad formats in collaboration with the automobile sector. Brands like Safari and Maruti Suzuki have brought into play their new products on the platform through advertisements which provide the users with a thrilling yet informative experience. The team at Inshorts worked on ideating an unconventional and captivating experience for its users. These cutting edge ad formats are not just engaging but also informative while making sure the user experience is not interrupted. The ad by Safari appears as a 60 words news story in the app's native format, announcing the release of the all-new model of the brand. The news story takes an interesting turn when the vehicle in the visual takes over the users’ screen and transforms in...
Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round
Investment, News

Education MarTech Startup ExtraaEdge Raises $1M in Pre-Series A Round

Pune: ExtraaEdge, a Pune-based martech startup focused on the education sector has raised $1 million in a pre Series A round from Pentathlon Ventures. The round also saw participation from other investment firms - 9Unicorns, Indian Angel Network, Faad Network and DevX Innovation. Prominent angels like Monish Darda (Co-Founder & CTO, Icertis a SaaS Unicorn ), Manasij Ganguly ( ex CEO – Threadsol ) & Aditya Somani ( ex - Premji Invest) also participated in the round along with the existing investors Sprout Venture Partners, and TiE Pune Angels. Founded in 2015 by Abhishek Ballabh and Sushil Mundada, ExtraaEdge is a new-age, vertical SaaS marketing technology player in the education marketing industry. It leverages its full-stack revenue assurance platform and CRM software to help...
FloBiz Raises $10 Mn from Elevation Capital and Existing Investors
Investment, News

FloBiz Raises $10 Mn from Elevation Capital and Existing Investors

Mumbai: SMB digitisation startup FloBiz has raised $10 Mn in a Series A round led by Elevation Capital. The latest round saw participation from existing investors Greenoaks Capital and Beenext. FloBiz that offers a billing and accounting app myBillBook as its flagship product intends to use the capital for team expansion, product development and accelerate sales and marketing efforts. Driven by multiple tailwinds such as mobile/data penetration, GST compliance, technology adoption and lately Covid-19, historically dispersed SMBs (small and medium businesses) in India are getting more organised and formalised. While technology advancement and digitisation push has led to several transformations in the sector, essential software like custom ERPs and legacy accounting systems still come a...
Manoj Bajpayee Wins the Best Actor at the 67th National Film Award for Bhonsle
Entertainment, News

Manoj Bajpayee Wins the Best Actor at the 67th National Film Award for Bhonsle

New Delhi: Manoj Bajpayee the co-producer and the lead actor of “Bhonsle” won the National Film Award for the Best Actor category. The winners of the National Film Awards were announced today in Delhi. The National Film Awards is the most prominent film award ceremony in India. Manoj Bajpayee has also won two National Film Awards in the past.  Manoj Bajpayee in Bhonsle Bhonsle is a movie produced by Golden Ratio Films, Manoj Bajpayee Productions, Promodome Motion Pictures and Saurabh Gupta. Golden Ratio Films is a Film Production and Distribution arm of the renowned Singapore-based Media Investment entity, Vistas Media Capital (VMC). The movie revolves around a police constable played by Manoj Bajpayee who lives in a chawl and wants to extend his service. Set in the backdrop is the ...
JBL PartyBox On-The-Go and PartyBox 310 are Here to Make Your Holi More Vibrant
Entertainment, News

JBL PartyBox On-The-Go and PartyBox 310 are Here to Make Your Holi More Vibrant

Bengaluru: Portable, powerful and ready to party, the JBL PartyBox On-The-Go and PartyBox 310 are here. Just in time for Holi, make your celebrations louder, vibrant and more colorful with the powerful JBL Pro Sound which also comes with a light show that syncs to the music, even if your dance moves don’t! Adding to all the excitement is when you get to sing along all your favorite songs with the JBL wireless mic. The models feature rechargeable batteries and are designed for maximum portability with either a shoulder strap or smooth-glide wheels to make it easier than ever to take the party wherever you want to go. “JBL’s PartyBox Series has become the go-to speakers for our consumers for any gatherings, events, or parties. We are delighted to receive such a heart-warming response ...
Allana Group Picks Up Minority Stake in Consumer Giant LT Foods
News

Allana Group Picks Up Minority Stake in Consumer Giant LT Foods

New Delhi: The Allana Group, exporter of processed food products and agro commodities, has picked up a minority stake in LT Foods, a leading consumer products company in India. The Group has picked up a one per cent stake in LT Foods with an investment of Rs 20 crore. Announcing the acquisition, the group said that both companies have plans to use their synergies and technology transfer to expand LTs consumer products business to focus on value-added and impulse products. The Allana Group distributes premium brands such as London Dairy Ice Cream, Sunny Oil, and Pristine Bakery. It is India’s largest exporter of frozen and chilled meat, processed and frozen fruit and vegetable products, coffee, spices and cereals to over 85 countries. The group is making several strategic investments i...
Hyundai Motor India Foundation Announces the Winner of H-Social Creator 2020
CSR, News

Hyundai Motor India Foundation Announces the Winner of H-Social Creator 2020

Mumbai: Hyundai Motor India Foundation (HMIF) the CSR arm of Hyundai Motor India Ltd, today announced the winner of the second edition of the globally renowned H-Social Creator. The ‘H-Social Creator’ is a social innovation program instituted to felicitate young minds who can deliver innovative solutions in areas of Road Safety, Environment,Clean India, and Health. Winning Idea - Mr. Bhagwati Prasad won the H-Social Creator of the Year 2020 Award for his idea –‘Accident Alert System for Blind Turns’. His idea involves capturing data at blind turns and transmitting it on a real time basis to the drivers to avoid accidents. In addition, the display boards will give an indication to the drivers about the incoming vehicles. Speaking at the Grand Finale of H Social Creator 2020, Mr. ...
“Mooh Band Rakho” Campaign by HDFC Bank Conducts 1000 Workshops
Banking, Finance, Insurance, News

“Mooh Band Rakho” Campaign by HDFC Bank Conducts 1000 Workshops

Mumbai: HDFC Bank’s “Mooh Band Rakho” campaign about safe banking practices successfully conducted its 1,000th workshop this March. The bank had launched a 360-degree campaign in November 2020 to educate people about Cyber Frauds and Secure Banking ways to counter online fraud. The bank leveraged print and digital medium to reach over 7 crore individuals. General public appreciated the online leg of the campaign which allowed them to evangelize the message with artificial reality filters launched by the bank. The workshops were conducted for a host of audiences ranging from Law Enforcement Agencies, Senior Citizens, Channel Partners, Housing Societies and Educational Institutes. The campaign was widely endorsed by Police Officials, National Payment Corporation of India, and ACI Wor...
IndiaLends Raises US$5.1 M from Existing Investors
Investment, News

IndiaLends Raises US$5.1 M from Existing Investors

Digital lending platform IndiaLends has raised US$5.1 million in a financing led by existing investors ACP Partners and DSG Consumer Partners. The Delhi NCR based firm will use the funds to expand its technology platform, increase its market footprint and amplify its product offerings to meet the pent-up demand in a post-COVID economic recovery. IndiaLends has already won the trust and confidence of over 8 million customers and disbursed more than INR 2,000 crores in personal loans since its launch via its technology platform and API-based lending solutions that it offers to other B2C companies. The company aims to emerge as the leading financial marketplace in India and double the disbursements in the next 18-24 months with a focused outreach towards retail consumers living ...
IIT Madras and Online Coding Platform Codingal Collaborate to Improve Computer Science Education in Schools
Education, News

IIT Madras and Online Coding Platform Codingal Collaborate to Improve Computer Science Education in Schools

Online coding platform Codingal today announced that it has collaborated with IIT Madras (IIT-M) to improve the quality of Computer Science education at school level. As part of IIT-M’s ‘Upskill’ program under its annual technical festival, Shaastra 2021, Codingal trained school teachers in Scratch Programing Language. The Codingal-IIT Madras collaboration aims to equip schoolteachers with new teaching methodologies and tools that can be used in the classroom to enhance their students’ Computer Science learning. Codingal conducted a six-session course in Scratch Programming Language to train 100+ teachers from 78 schools. Once trained, these teachers will in turn be able to teach Scratch Programing to their students as part of their computer science education. Scratch language ...