Mumbai : HGS Interactive, the digital marketing arm of Hinduja Global Solutions (HGS), has been awarded the social media mandate for Rallis India, the company announced.
Rallis India, a subsidiary of Tata Chemicals, operates in the agri-input sector with a presence in crop protection, seeds and plant growth nutrients. Under the new mandate, HGS Interactive will manage and enhance the company’s social media presence. The scope of work includes developing content, executing targeted campaigns and implementing integrated communication strategies.
Dr. Arpita Pattanaik, Business Analyst and Corporate Communications at Rallis India, said the company aims to deepen engagement with farmers and stakeholders while positioning the brand within Indian agriculture. She noted that the collaboration focuses on strengthening digital outreach and storytelling across platforms.
Sachin Karweer, Business Head at HGS Interactive, said the agency will focus on creating campaigns, leveraging data-driven insights and driving engagement to help the brand connect with its audience in the agri sector.
HGS Interactive operates as part of HGS, an intelligent experience company providing digital and customer experience solutions globally.
