Mumbai — Jio Finance Platform and Service Limited (JFPSL), a wholly owned subsidiary of Jio Financial Services Limited (JFSL), has introduced an early access program called “Finsider” for its new JioFinance app, positioning it as an intelligent digital marketplace for financial services.
Under the Finsider initiative, selected users can access the app ahead of a broader rollout and provide feedback to help shape its development. Participants can earn JioPoints for transactions completed within the app, which are redeemable for rewards, subject to terms and conditions.
According to the company, the app uses artificial intelligence technologies, including agent-based systems and neural networks, to deliver personalised financial recommendations. It features a digital marketplace offering products from JFSL group companies and other financial providers, including home and personal loans, credit cards, insurance, UPI services, mutual funds, fixed deposits, digital gold and tax-related services.
The platform includes a natural language interface that allows users to search for products through a chat-based function. It also supports dynamic personalisation, with home screens tailored to individual financial profiles.
Upcoming features include a Financial Fitness Score to assess users’ financial health, a conversational advisory tool described as a “Personal CFO,” automated recurring transactions and an exclusive membership programme offering value-based rewards.
Hitesh Sethia, Managing Director and CEO of Jio Financial Services Limited, said the app is designed to provide personalised financial services and improve accessibility for users across India.
