Mumbai – The Advertising Club (TAC) India marked the 25th edition of the Effie India Awards 2025 at a ceremony held at Taj Lands’ End in Mumbai, recognising achievements in marketing effectiveness.
Nestlé India Ltd was named Effie Client of the Year, while Leo India received the Effie Agency of the Year title. The Grand Effie was awarded to McCann, Gurugram, for Nestlé India Ltd’s campaign, “Maggi: Why save the best for the last?”
According to the organisers, the 25th edition saw participation from 89 agencies. More than 1,000 professionals from advertising, marketing, media, research, public relations and communications attended the event. The awards are judged by a panel comprising industry peers, clients and academic experts, with a focus on creativity, strategy and measurable impact.
Dheeraj Sinha, President of The Advertising Club and CEO of McCann India, said the awards have become a benchmark for results-driven creativity over the past 25 years. Mitrajit Bhattacharya, Chairperson of the Effie India Awards and Founder and President of The Horologists, said this year’s edition reflected broad participation across networks, independent agencies and specialist firms.
Pradeep Dwivedi, Co-Chairperson of the Effie India Awards and Group CEO of Eros Media World, said the campaigns recognised this year combined creativity with strategic focus and measurable outcomes.
Category sponsors included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.
