Mumbai : Local brands now account for nearly 79% of fast-moving consumer goods (FMCG) value share across the Asia Pacific (APAC) region, up from 74% a decade ago, according to the latest “Made Local, Played Global” report by Worldpanel by Numerator.
The report attributes this growth to a structural shift in how Asian companies compete. It states that many local manufacturers have evolved into brand-led organizations that combine consumer insight, digital capabilities and long-term investment strategies. The findings indicate that these brands are strengthening their leadership positions while expanding beyond domestic markets.
K. Ramakrishnan, Managing Director – South Asia at Worldpanel by Numerator, said Asian brands are increasingly shaping market trends by using data and organisational capabilities to anticipate demand and respond more effectively. He noted that this approach supports innovation and enhances competitiveness both domestically and globally.
The report identifies five core capabilities driving growth among leading APAC brands, including organisational agility, digital integration, long-term brand building and localisation strategies in international markets. Companies are using predictive analytics and integrated data systems to improve forecasting and consumer engagement, while maintaining focus on quality and purpose to build trust.
According to the study, sustained investment in brand development and adaptation to local markets has enabled several domestic leaders to emerge as regional and global competitors. The report concludes that continued emphasis on technology, cultural relevance and consumer trust will be critical to future growth.
