The Market Research Society of India (MRSI) hosted the 7th edition of the Golden Key Awards on March 6 in Mumbai, recognizing achievements across the market research and insights industry. The event brought together researchers, industry leaders, brand representatives and young professionals to acknowledge work across multiple areas of research and analytics.
A total of 14 awards were presented across categories including innovation, analytics, research methodology and business impact. The awards aim to highlight contributions that influence research practices and the use of insights in business decision-making.
Anne-Sophie Damelincourt, consultant and president of ESOMAR, delivered the inaugural address, speaking about the evolving role of technology and artificial intelligence in the research sector. She also referenced plans for a joint ESOMAR–MRSI event on AI and technology scheduled for 2027, which she said would focus on collaboration between researchers, technologists and business leaders.
Actor Vikrant Massey participated in a fireside conversation titled The Craft of Quiet Brilliance with Shafali Arora, where he discussed his professional journey and the role of storytelling and resilience in creative work.
During the ceremony, MRSI also introduced a refreshed logo reflecting an updated visual identity for the organization.
Among the award recipients, Rohit Bansal of Hindustan Unilever Limited received the Best Researcher Under 30 award. Other winners included Kantar for Best Operations Team of the Year, Zee Entertainment Enterprises Limited for Best Client Insight Team of the Year, and Flipkart Internet Pvt. Ltd. for Best Business Impact Through Analytics. The Best Use of AI award was jointly presented to Third Eye Integrated Services Pvt. Ltd. and The Qlue.
The Lifetime Achievement Award was presented to B.V. Pradeep for his contributions to the research and insights community.
