Mumbai : Fintech platform Pine Labs has appointed Shalini Pillai as its Chief Marketing Officer (CMO), the company announced on Tuesday.
In her new role, Pillai will oversee global marketing strategy, product marketing, marketing communications, and brand positioning for the company.
Pillai previously served as Marketing Director for India and South Asia at Microsoft. She has also held roles at Google and has experience as an entrepreneur. According to the company, she brings nearly two decades of experience spanning consumer applications, digital payments, and enterprise ecosystems.
B. Amrish Rau, Chief Executive Officer of Pine Labs, said Pillai’s experience in technology-led marketing across business-to-consumer and business-to-business segments would support the company’s next phase of marketing and growth.
Pillai said the fintech sector is increasingly centered on integrated infrastructure supporting global commerce and that Pine Labs operates at the intersection of merchant relationships and large-scale technology platforms.
The appointment comes as Pine Labs expands its operations and integrates artificial intelligence capabilities into its payment products and developer tools. The company recently announced a collaboration with OpenAI.
