Gurugram – Ahead of the peak cricket season in India, Samsung has announced limited-period offers on its Vision AI-powered Big TV range, aiming to drive large-screen television upgrades as consumers gear up for high-action sporting events.
Under the promotion, customers can avail a free soundbar worth up to ₹92,990, cashback of up to 20%, zero down payment options, and easy EMIs extending up to 30 months. The company is positioning the offers around stadium-style home viewing, tapping into heightened demand during the cricket calendar.
Samsung’s large-screen Vision AI televisions are designed for sports viewing, combining bigger displays with AI-driven picture optimisation. The company said its Vision AI technology enhances clarity, brightness and motion handling, allowing viewers to experience live match action with improved detail and adaptive picture quality.
The offers are being rolled out as part of Samsung’s ongoing ‘Made for India’ PLUS campaign, which bundles larger screens with AI-powered viewing, free content access, extended warranty coverage and financing solutions.
As part of the PLUS benefits, buyers gain access to Samsung TV Plus, which offers more than 150 free national and international channels spanning entertainment, movies, news and regional programming.
To strengthen after-sales support, Samsung is also promoting Samsung Care+, offering up to two years of comprehensive protection starting at ₹599. The extended coverage includes service backed by genuine parts and the company’s nationwide service network.
On the financing front, Samsung Finance+ is enabling paperless purchase options, aimed at lowering the upfront cost barrier for consumers looking to upgrade to premium large-screen televisions.
The move comes amid rising consumer interest in immersive home entertainment setups, particularly during major sporting events, where larger screen formats and enhanced audio solutions typically see increased traction.
With aggressive financing, bundled soundbars and value-added service plans, Samsung is seeking to capture seasonal demand and accelerate premium TV adoption across urban and emerging markets.
