Mumbai: Sony Pictures Networks India has released the second brand film for its upcoming television property, Wheel of Fortune, featuring actor Akshay Kumar.
According to the company, the new film continues the tone established by the first campaign, focusing on situational comedy and Akshay Kumar’s comic timing. The film is positioned as family-oriented entertainment and aims to highlight the actor’s broad audience appeal.
The campaign was conceptualised, directed, and produced by filmmaker Vikas Bahl under his production house, Good Co. In a statement included with the announcement, Bahl said the creative approach was designed to introduce the show to Indian audiences while retaining the playful nature of the format. He added that wordplay and misinterpretations were used as recurring elements, with emphasis on how a single word can alter meaning.
The second film builds on the theme introduced in the first campaign, which presented the show’s central idea through the line, “अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.” Together, the two films are intended to establish a consistent narrative focused on anticipation and light-hearted entertainment.
Wheel of Fortune is described as an internationally established game show, having been recognised by Variety Magazine as the most-watched entertainment show on American television and cited by Guinness World Records as the world’s most popular TV game show. The format has also received a Daytime Emmy Award for Outstanding Game Show.
The Indian edition of Wheel of Fortune is set to air on Sony Entertainment Television and stream on Sony LIV.
