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Smartphones have slowly been invading our lives and becoming an integral part of our routine. However, the coronavirus pandemic has forced individuals to spend more time with their mobile devices to fulfill a wide variety of their needs. As per a recent report, mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps. The sudden rush in the mobile app marketing business has led to the evolution of the app marketing analytics platform as data-driven marketing for app marketing has become the need of the hour. Adjust, a global B2B SaaS company headquartered in…