Tag: Aishwarya Mohanraj

Zivame Collaborates with Aishwarya Mohanraj for A Campaign on T-shirt Bras
Lifestyle

Zivame Collaborates with Aishwarya Mohanraj for A Campaign on T-shirt Bras

New Delhi, Dec. 17th  2020: Lingerie in India is no longer a hushed topic of conversation. Zivame is leading the charge in making the category more mainstream and real. In their latest efforts for the same, it has collaborated with Aishwarya Mohanraj for their humorously quirky campaign on T-shirt bras. The campaign is built on real life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. The campaign aims to highlight this issue and the taboos associated with it through humour which is fun and relatable. https://www.youtube.com/watch?v=mA3nGDacUVE As always, Zivame has broken the mold and built a campaign that is unconventional and aims to encourage conversations on a topic that is usually hush-hush or spoken ...