Tag: Khushboo Solanki Singh

Why Brands Need Stronger Checks and Balances on Digital Platforms!

Why Brands Need Stronger Checks and Balances on Digital Platforms!

Business, Column
Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the agency and brand team clearly missed out on how derogatory it was. Not just KENT RO, but the celebrities endorsing the brand were also at the receiving end of people’s wrath.  This e...