Tag: Piali Dasgupta

Brands Latching onto Festivities to Communicate their Initiatives

Brands Latching onto Festivities to Communicate their Initiatives

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The world, as we know, has entirely changed since last Dussehra. The pandemic has changed the way we live, think, and even celebrate. And, the brands and marketing leaders are hyper-aware of this seismic change.   Hence, festive campaigns this year are bound to reflect this change. The tone, tenor, and storytelling will be different, keeping in mind the general mood of the nation. It must be said that the festive season brings with it a whole lot of positivity, cheer, and merriment with it. And is a definite tailwind as far as trade and business in the country are concerned. Despite the current mood, after a prolonged economic slump, sectors such as retail, F&B, and even travel to some extent are reviving, all thanks to the festive season.  In fact, according to a r...