National — Tanishq, the jewellery retail brand from Titan Company Limited, has introduced the Soulmate Diamond Pair Rings, a new engagement jewellery category developed in collaboration with De Beers.
According to the company, each pair of rings is crafted from a single natural diamond rough that is split into two individual diamonds. Tanishq said the concept is based on natural diamonds that have remained together for over a billion years, positioning the rings as a symbol of shared origin and commitment.
The collection is designed for engagements, proposals and vow renewals. Tanishq stated that the rings aim to reflect both togetherness and individuality, combining contemporary design elements with everyday wearability.
The launch is supported by a campaign film directed by Shoojit Sircar. The film follows a couple’s relationship over time, depicting moments of connection and conflict before culminating in a proposal featuring the Soulmate Diamond Pair Rings. The narrative later revisits the couple reflecting on their engagement years later.
“With Soulmate Diamond Pair Rings, we wanted to create a new language of commitment,” said Pelki Tshering, Chief Marketing Officer, Jewellery Division, Titan Company Limited. She said the collection is intended to mark the beginning of a couple’s shared journey.
Shoojit Sircar said the film focuses on “a relationship in its most honest, everyday form,” while Arpan Bhattacharrya, Executive Director and Head of Creative Copy at Lintas, said the campaign highlights the idea that enduring relationships require mutual effort.
Tanishq said the collection builds on its portfolio of natural diamond jewellery and expands its presence in the engagement ring segment.
