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New Normal is Nothing But Old Normal Minus Technology
28 Jul

New Normal is Nothing But Old Normal Minus Technology

MediaCatalyst0 CommentsColumn, Featured Articles,
Someone asked me recently, "Despite being in lockdown and all of the craziness swirling in the world right now, there seems to be some good that’s come our way, no?" My immediate reaction was, ‘Why just some, lots of it, I suppose’. ‘Yes’, she said, ‘this new normal is actually quite enticing. I like the idea of sitting back and relaxing – working and yet, not stressed about it … spending time with the family, with myself, with my passions and interests.’ I said, ‘There you are.’ And then I just added … Actually, this new normal is nothing but the…
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Contactless Deliveries and Packaging Design: Redefining e-Commerce
25 Jul

Contactless Deliveries and Packaging Design: Redefining e-Commerce

MediaCatalystColumn, E-Commerce, , ,
Four months after the COVID-19 pandemic, and the first forced lockdown in response to the need to maintain social distancing, consumers are asking one question: “how do we continue to have access to the goods that we need from the convenience and protection of our homes?” The search for a relevant response to the question has necessitated consumer goods enterprises to introspect their readiness for contactless deliveries and packaging, the point where their products and brands come into contact with end consumers.  How is the COVID-19 Pandemic Proving to be a Major Inflection Point in E-Commerce? The need to stay…
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Why Brands Need Stronger Checks and Balances on Digital Platforms!
21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalystBusiness, Column, , , ,
Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…
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Changing Market for Food Delivery post-COVID-19
15 Jul

Changing Market for Food Delivery post-COVID-19

MediaCatalyst0 CommentsColumn, LifeStyle, , ,
Author: Dr. Siddhant Bhargava, Fitness and Nutritional Scientist and Co-Founder of Food Darzee With social distancing becoming the new norm, consumers in present times are clamouring to have food delivered. The universal COVID-19 pandemic has only made palpable the vital role played by food delivery platforms in the lives of contemporary food consumers. Today with millions of people compelled to stay indoors to contain the health crisis, virtual food distribution has managed to become one of the chief protagonists of the 2020 home quarantine. Modern-day conscious consumers have shifted from a physical dimension to the digital world. For example, right…
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14 Jul

Expectations from the Restaurants During the Pandemic and Beyond

MediaCatalyst0 CommentsColumn, Hospitality, ,
Author: Jaasjyot Surri, CEO and Co-Founder, SJI Hospitality and Foods Private Limited Pandemic, social distancing and the novel coronavirus are only three phrases that seem to be permanently etched into our dictionary in current times. The on-going health calamity has impacted the Indian restaurant domain just like nearly any other sphere. The commencement of the Covid-19 pandemic has provoked a sea alteration in the way restaurants are being operated now and even in the post-pandemic phase that could change everything from how guest’s check-in to how the food is being served. Further, then upsetting fiscal impact, the pandemic has also managed…
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13 Jul

Increasing Demand for Nutraceutical Supplements Amongst Millennials

MediaCatalyst0 CommentsColumn, Health, ,
Author: Sushil Khaitan, CEO & Director at Pure Nutrition Consumers here in India are now more aware of the importance of a healthy diet and a healthy lifestyle, they now know and understand how appropriate nutrition can help them prevent diseases, and deal with a lot of other health-related problems. This understanding has increased the demand for nutraceutical supplements, especially amongst the millennials (individuals between the age-range of 24-40 years).   Importance of Nutraceuticals  Nutraceuticals are medically or nutritionally functional foods. These supplements sate your hunger, provide basic nutrition, and also have medical benefits. For example, some nutraceuticals help prevent hypertension,…
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Impact of COVID-19 on Consumers of Digital News Platforms
11 Jul

Impact of COVID-19 on Consumers of Digital News Platforms

MediaCatalyst0 CommentsColumn, Digital,
Author: Vivek Pandey, VP, Revenue Strategy & Analytics - Times Internet. The COVID-19 pandemic has accelerated the global disruption of lives, businesses, and business models to unprecedented rates. While several businesses are still analysing the impact of the pandemic on their operations, the revolution of consumer behaviour has emerged as a prime consideration in determining the future of industries altogether. And with no clear resolution in sight, companies are acclimatizing themselves to the shifting realities of the global economy and consumption patterns, at least until a vaccine is discovered.  Some behavioral changes are now morphing themselves into solid habits, and…
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How to Hire and Retain the Talent Transformers
09 Jul

How to Hire and Retain the Talent Transformers

MediaCatalyst0 CommentsColumn, Human Resource,
Author: Awkash Agrawal,  Engineering Leader, Product and Platform Engineering at Altimetrik. There is always a Gaussian curve to fit most of the problems. In the world where there is always a need for superior talent, there is always a front line drawn between companies to attract nothing but the best. Though every organization wants the best talent there is always a legacy left behind. This is due to the ageing product, a solution created in the mid-'90s is still in use. This gave rise to a new age sought after talent transformers. These folks are real workhorse who not only…
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07 Jul

Online Beauty and Grooming Training – Survival or a New Normal?

MediaCatalyst0 CommentsColumn, LifeStyle,
Author: Neha Suradkar, Founder, Style-n-File Makeup and Nail Studio and Academy. Training and upskilling have always been an essential part of the beauty industry. There is a huge demand for well-trained beauty therapists, makeup artists, nail technicians, spa therapist etc. Also, with new products and procedures introduced frequently, upgrading and upskilling is a must for existing industry people. Covid-19 has affected all businesses in some way or the other. Beauty and Salon industry has taken a big setback along with other industries. But as in most other sectors, learning and training is something that has taken a big leap in the beauty…
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01 Jul

Ecologically Conscious Clothing – 10 Ways to be Fashionable & Environment Friendly

MediaCatalyst0 CommentsColumn, LifeStyle,
Author: Yashraj Bhaiya, Director - Label Varsha A popular saying is, “What goes around comes around”. By this logic, it is believed that if we care for nature, nature, in turn, will provide fruitful results for all our hard work. When we speak about ecological fashion; sustainable practices, environment-friendly clothes, and 'social integrity in fashion' top the list. In the past few decades, garments have become disposable items in our closets. The quality of the clothes we buy has decreased drastically. We have lost basic skills when it comes to sewing, stitching and we lack the time to mend damaged…
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