Digital Marketing

24 Aug

Digital Antidote to Marketing Woes during COVID-19

MediaCatalystColumn, MarketingDigital Marketing, Marketing Woes During COVID-19, Vivek Pandey

Author: Vivek Pandey, VP, Revenue Strategy & Analytics – Times Internet. COVID-19 has been an unexpected wind in the sails for digital marketing platforms that were projecting solid growth over the last few years. Market uncertainty and the resulting economic toll is driving most marketers to capital conservation, thereby rerouting most conventional ad-expenses into the digital media. Impact of COVID-19 on the advertising expenses Marketing is still perceived as a cost centre at many companies and hence is also the first function to face the guillotine during a sudden shift to cost reduction. The current atmosphere of business inactivity and a…

21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalyst0 CommentsBusiness, ColumnBrand Communication, Digital Marketing, Khushboo Solanki Singh, Social Media Marketing, Zero Gravity Communications

Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…