Tag: Mooh Band Rakho

“Mooh Band Rakho” Campaign by HDFC Bank Conducts 1000 Workshops

“Mooh Band Rakho” Campaign by HDFC Bank Conducts 1000 Workshops

Banking, Finance, Insurance, News
Mumbai: HDFC Bank’s “Mooh Band Rakho” campaign about safe banking practices successfully conducted its 1,000th workshop this March. The bank had launched a 360-degree campaign in November 2020 to educate people about Cyber Frauds and Secure Banking ways to counter online fraud. The bank leveraged print and digital medium to reach over 7 crore individuals. General public appreciated the online leg of the campaign which allowed them to evangelize the message with artificial reality filters launched by the bank. The workshops were conducted for a host of audiences ranging from Law Enforcement Agencies, Senior Citizens, Channel Partners, Housing Societies and Educational Institutes. The campaign was widely endorsed by Police Officials, National Payment Corporation of India, and ACI World...