Business

Motilal Oswal Financial Services Aquires Malad West Metro Station Branding Rights today
22 May

Motilal Oswal Financial Services Aquires Malad West Metro Station Branding Rights today

MediaCatalystBusiness
Mumbai: Motilal Oswal Financial Services, a leading diversified financial services company, has partnered with MMRDA to brand the local metro station close to its office hub in Mumbai. This strategic alliance will boost Motilal Oswal's visibility around the metro station.  What makes this initiative special is, rather than the usual passive branding, the Marketing Team at Motilal Oswal embraced the metro stations as a dynamic activation platform, strengthening its positioning as a progressive brand committed to the community's financial well-being.  Strategically located Wealth Creation Booths at the station are manned by knowledgeable personnel to engage travellers and equip them with…
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Lords Mark Industries Ltd Files Patent for its bio-chemistry reagents
14 Feb

Lords Mark Industries Ltd Files Patent for its bio-chemistry reagents

MediaCatalystBusiness, Health, News
LordsMed, the healthcare division of Lord’s Mark Industries Ltd, has launched a set of 10 world-class re-agents for Triglycerides, Uric Acid, Alkaline Phosphatase, Bilirubin, Calcium (Arsenazo III), Creatinine, Glucose, Serum Glutamic Oxaloacetic Transaminase (SGOT)/Aspartate Aminotransferas, Serum Glutamic Pyruvic Transaminase (SGPT), Alanine Aminotransferase (ALT) and Total Protein. As per the company sources, these re-agents come with 99.7 percent accuracy, the highest level of sensitivity, a shelf-life of 24 months, unique packaging and competitive price-points. The company has filed India patents for these re-agents which will strengthen the preventive healthcare mechanism for critical diseases.  LordsMed will manufacture these re-agents at its manufacturing facility…
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Škoda Auto India Announces Season 2 of Single Wicket Tournament
10 Mar

Škoda Auto India Announces Season 2 of Single Wicket Tournament

MediaCatalystBusiness
ŠKODA AUTO India has announced Season 2 of the ŠKODA Single Wicket (SSW) tournament, with an objective to cover 59 cities and 32,000+ young cricketers across India. ŠKODA Single Wicket Season 2 will start on April 28. Petr Šolc, Brand Director, ŠKODA AUTO India, said, “For ŠKODA AUTO India, customer centricity and a human touch approach towards our customers have been at the centre of everything we do. Sport, apart from competition and skill, is also about celebrating the human spirit. The ŠKODA Single Wicket initiative offers a platform for young players to showcase their talent. Furthermore, it will also…
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IMDb launches new social media handles in India
15 Nov

IMDb launches new social media handles in India

MediaCatalystBusiness
Entertainment fans can now explore exclusive Indian content, including trending titles and stars, powered by the #1 movie website in the world IMDb, one of the popular sources of information on movies, TV shows, and celebrities, has recently launched its official social media handles for Indian content. IMDb is committed to being indispensable to entertainment fans in India and worldwide, and currently offers an engaging and fun experience for more than 15 million fans across its global social media channels. Entertainment fans can now follow two new social media channels, namely @IMDb_in, on Instagram and Twitter for all of the…
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CEOITBOX to Help 100 Indian Companies Get into Fortune 500: Sanjeev Jain
14 Sep

CEOITBOX to Help 100 Indian Companies Get into Fortune 500: Sanjeev Jain

MediaCatalystBusiness, Interview, ,
In the 21st century, technological development has transformed human life to such an extent that it is difficult to imagine a life without technology. Be it a business or life in general, technology has made it easier. It is that compelling weapon that helps nations & businesses grow rapidly. Sanjeev Jain, Founder - TNS Networking Solutions  Mr. Sanjeev Jain, an Indian business coach and founder of TNS (Technology Never Sleeps) Networking Solutions Pvt. Ltd. admires technology. He believes technology is a boon that makes life easier for every individual. With his thought leadership, he guides and trains the folks to set…
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Women are the Nucleus of Socio-economic Environment Says Sahil Dharia
07 Aug

Women are the Nucleus of Socio-economic Environment Says Sahil Dharia

MediaCatalyst0 CommentsBusiness, Health, Interview, , ,
We have witnessed people leaving high paying jobs and starting something from scratch that has the power to disrupt the entire business ecosystem, ideas that have changed the human behaviour at the very grassroots level. In India, when it comes to starting a business or an enterprise with the sole agenda of promoting feminine hygiene, particularly menstrual hygiene, there are a lot of questions asked and fingers raised before people start believing in it. Soothe Healthcare, a company started by the wall street honcho Mr. Sahil Dharia and its subsidiary brand Paree has a similar story. Sahil Dharia, CEO of…
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Why Brands Need Stronger Checks and Balances on Digital Platforms!
21 Jul

Why Brands Need Stronger Checks and Balances on Digital Platforms!

MediaCatalystBusiness, Column, , , ,
Every single print ad, outdoor campaign, or catalog goes through rigorous proof check by smallest to biggest agencies. Clients seek out an agency with best practices and experience who can handle their brand communication with necessary maturity but when the time comes for digital narrative lax attitude kicks in. I have often heard from brands “it is ok we will delete the post, how bad can it be?” Case Reference -1: Your Chairman will end up apologizing for your social media posts. This social media campaign posted by Kent RO Systems went viral for all the wrong reasons just because the…
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