Business

13 Jun

The Impact of COVID-19 on The Future of Entertainment Industry

MediaCatalyst0 CommentsColumn, Entertainment, Featured Articles, ,
Author: Abhayanand Singh, CEO - Golden Ratio Films & Chairperson - Singapore South Asian International Film Festival. For the most part of 2020, COVID-19 has dominated the headlines. The virus has brought businesses and the world economy to a grinding halt. Uncertain about employment, many have become wary of unnecessary expenditure. Despite the slowdown, however, there is a steady increase in consumers’ appetite for one thing: content. Confined to their homes, people are turning to their electronic devices for entertainment. The irony is that while there is an increase in demand, the entertainment industry itself has come to a standstill.…
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11 Jun

How Marketing will Play an Important Role for Any Product, Services or Brand in Current Times

MediaCatalyst0 CommentsColumn, Marketing
The Covid-19 has overthrown it’s viciousness into the minutest details of our lives. It resulted into sufferings, which goes beyond measure now. But even in an emergency like this, life hasn’t stopped. The stores might have shut down, but people didn’t stop having their meals. While the crowd in the streets went empty, people are more likely to be found at homes glued to their mobile and television screens to remain connected to the world. Businesses need to rethink and re-strategize their marketing exposures to become relevant with the on-going tension. It’s time we come in terms with the current…
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